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The Impact Of A Website On Sales

In these modern times, the internet has become a very essential part of life. Due to this, the vast majority of customers typically use the internet in order to communicate with various businesses.

In the United States, 90% of the adult population can easily access the internet. Now, you may be wondering, how does a website improve sales? We will now dive into this.

The internet is where everything is at

The internet is now the place where consumers want to be. The typical consumer can go through between 20 to 500 touchpoints before they buy anything according to the product.

There has also been a significant increase in these types of purchases. The ecommerce penetration in the United States alone hit record highs in 2020. In 2018, this was at 14.3% and in 2020, there was a sharp increase to 21.3%.

Now, you may be pondering, exactly how much can a website boost product sales? The figures above, show how important websites will become in the near and far future. If you are a new business or just haven’t got round to making a website then I would highly recommend getting in contact with Planet Wide City.

Sales opportunities

Due to the modern consumer, it is now essential that businesses have a website. If a business doesn’t have a website, then this makes it quite challenging in order to build up trust among consumers.

Actually, one of the best ways to increase the number of sales is to build a website. This occurs because of the following:

Increases access to more possible customers: One of the main limitations of a business, any business is the number of customers that it can actually reach. So, if you have a business with a set physical address, then the number of customers that you can access is also limited. However, if you have a website then you can easily access just about anyone around the world that has internet.

Give sales and support around the clock: Typically, sales and support were limited according to the operating hours of the physical business. However, when you have a website, you can give this type of support throughout the day and night, every day of the year.

When creating a business website, one of the most important things you need to keep in mind is search engine optimisation (SEO). This is important because search engines base their rankings according to certain criteria, relevancy etc. You can see this at work when you type in any term into the search engine of your choice and you get results that are relevant to what you’re searching for.

Therefore, you should pay careful consideration to SEO as it is a very critical method of signposting your business and your products and services. SEO is done by optimising your website’s content, keywords, backlinks etc. Implementing SEO on your website will increase the number of visitors to your website and the number of sales.

Once you want to increase your website’s traffic and grow your website, you need to properly use SEO.

There are two important aspects of SEO and they are as follows:

Quality of your traffic. The people that visit your website should be deeply interested in your business’s products and offerings. Basically, if a person who is searching for the best electric grill ends up on a website that is about car detailing, this would be of no use. Both the visitor and the website would get no value from that.

Quantity of traffic. It is important to encourage as many relevant people as possible to click on your website. This will increase the number of people or traffic to your website which will increase your sales.

SEO is quite important because SEO is driven or organic results take up the vast majority of search engine result pages as opposed to ads. Also, the cost of getting organic traffic doesn’t change, no matter how many visitors your website is getting.

Therefore, it is highly recommended that you hire an SEO professional in order to increase your relevant traffic and sales.

Website design

Good website design is also quite important since you need to engage your visitors. Once a person visits your website, they will use its looks and design to quickly determine whether they can trust your website or not. As many as 75% of user opinion is based solely on the website’s design.




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