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The Dos And Don’ts Of Social Media Marketing


The first thing every small business owner needs to do is to post on social media. Whether you know what your marketing strategy is or not, you’re going to want to use images and videos to promote your business. These help you make the most of your content, but you need to find the right tools to do so. In most cases, an online video editor that allows you to edit your videos online is just what you’re looking for.

Social media marketing can generate leads, values, and maintain relationships with customers. But it can also trash your company’s reputation if you use it wrong. Think of how often you see big brands react badly after a customer experiences poor customer service. It leaves a lasting impression.

We’ve put together this handy list of 10 social media dos and don’ts to help you out. These guide you through social media platforms such as Facebook, Twitter, YouTube, and more.

1. DO: Complete Your Profiles

Let’s begin with the basics. All your social media profiles need to be filled out completely before you post anything.

It’s easy to do this on some platforms like Twitter. You will need a short biography, a profile picture, your location, and a link to your website. When you use Facebook, create a Business Page, which has a lot more information.

Also, never copy and paste the information from one site to the next. Facebook, Twitter, and Instagram should all be able to communicate with you in similar ways, but not with the same language.

2. DO: Choose the Right Time to Post

Being a good social media poster is an art in and of itself. You not only you have to consider which tools you should use (such as an online video editor to create epic video posts), but also know when to post to effectively engage the audience.

Think about how you use social media in your personal life. Most people have at least one friend who just never knows when to quit. Every aspect of their lives is revealed through their posts, from breakfast to commute to dinner. Isn’t that annoying? Over time, you might unfollow or unfriend this person.

So don’t be the business equivalent of that friend. Figure out when and where your audience is most active and post accordingly. But don’t overdo it, though. Your customers are interested in what you have to say, but if you abuse that trust and post every single hour, you’ll lose them.

3. DO: Consider Automating Your Workflow

It is essential to engage the most prospects with your social media posts, but you cannot be on social media 24/7 to do so. In such cases, a software program can automate your work. There are numerous other options, but CoSchedule, Sprout Social, Oktopost, Hootsuite, and Buffer are some of the most popular.

By logging into these services, you draft your post, schedule its automatic posting time, and move on with your life. As a business owner, you are already stretched thin, so automation services are ideal.

4. DON’T: Forget about Your Links

In posting on social media, you are aiming for two things: to increase likes on your Facebook page and to attract people to your website. It is impossible to reach the latter goal if your landing page, blog, or eCommerce site aren’t linked. You can’t just expect your customers to see your website URL and click on it.  So, link back to your website in every post you write.

Depending on your goals, you may link to a different page on your site. For example, when you announce a new product or service, link customers to an eCommerce store. This helps you generate new leads.

5. DO: Share Content That You Find Relevant

Image by Kaboompics .com from pexels

You’ve got the hang of this social media thing by now. Your regular posts inform your audience about your company news, your blog, and your online discounts. Many new leads are coming in from these posts.

However, you don’t have to post on social media if you don’t have anything to say. Still, you shouldn’t neglect your blog for weeks on end.

Do a search on social media to find relevant content to share if you have nothing to post. 

If you are having trouble posting, consider a cool infographic, a fun video (but brief), or a motivational quote as a buffer. You can use an online video editor to create the content in minutes. It saves you time while keeping your followers interested.

6. DON’T: Forget About Your Other Accounts

We have already mentioned a few major social media platforms. Having an active Facebook profile can help you gain some traction but may also get you sidetracked with other responsibilities. Ensure you post on all accounts. In this case, automation software is helpful.

You can make it easy by copying and pasting content. However, if you plan on using Twitter, Instagram, or YouTube, you’ll have to use the right medium for each platform.

7. DO: Cover Popular News With Caution

Following the trends on social media might help you get more notice and even pick up some new customers. However, while this tactic can prove successful, it can also backfire. Be very careful not to overdo it. You should follow these guidelines when commenting on news stories:

  • Comment without giving your personal opinions except if you want to start a flame war in the comments section.
  • It is best not to post about national tragedies unless someone in your company is affected.
  • Keep politics out of your conversation. You’ll regret it.
  • Make sure the news is relevant to your brand. If you have a brewery, then a popular makeup trend makes little sense.

Using the news smartly is crucial. Making a mistake here can have dire consequences.

8. DON’T: Post Only Text – Make Use of an Online Video Editor

Image by Anthony Shkraba from pexels

Walls of text in the posts won’t be good for your business. There should also be visuals, videos, and infographics.

A smartphone, an online video editor, and an account on YouTube are all you need to make videos. Create eye-catching infographics and images with free editing websites and other tools like the online video editor from Promo.com.

Adding other forms of media to your text posts will give you some good variety.

9. DO: Answer as Many Questions and Comments as Possible

Your customers are more likely to interact with your social media pages. Your posts may receive a flood of comments and questions. This might seem overwhelming if you’ve never had so many customers respond. The ideal situation would be to reply to each comment as soon as possible, but that’s not realistic.

Because of this, you need to prioritize. Focus on answering urgent questions and resolving complaints first. Then get to other comments if you have the time

You can also revisit the post a week later and thank everyone for their responses in an all-encompassing comment. If you have at least read what your customers have written, your customers will know that you care about them.

Ultimately, customers want to be heard. We want them to feel that their voices count. Your response to a customer’s comment shows you appreciate them.

10. DON’T: Pretend You Don’t Notice Negative Feedback

As we have already mentioned, there will be complaints from customers. You will always hear something negative about your business.

Those are the kinds of comments you want to pay attention to. Talk to the customer if they had a bad experience or got a broken or defective product. They should be able to contact you via phone or email if there is an issue.

It can be frightening to receive your first negative comment. Your first instinct may be to ignore it. Try to resist doing so. Don’t delete it either, unless there are profanities or other incendiary remarks. You will lose customers and earn a bad reputation if you remove all negative feedback. 

Final Word

Managing social media for small businesses is like navigating a minefield without being smashed. It is far from simple.

Maintaining your brand and values will put you in good stead. Then you can avoid writing robotically, fighting with people online, and pushing sales above all else.

Although social media can sometimes be stressful, at the end of the day, these platforms are crucial to marketing your business. A handful of nifty tools, including an online video editor, can all help you to make the most out of your content. By mastering social media early on, you can harness its full potential.



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