Whether you want to create Macaron boxes for your newly established business or redesign your existing packaging, several important things should be kept in mind. First of all, you need to know that which type of packaging you want. The one you choose should provide good protection against damage, spoilage, or mishandling during the transition. The most interesting thing about Macaron packaging is that you can design it in unlimited variations of shapes, sizes, and styles. Go for amazing colors, graphics, and artwork. Decorate them with high-tech printing options and special finishing effects like foil stamping or embossed print etc. to set your brand apart from the crowd.
Choosing the right printing technique is also essential. For the bulk orders of your custom macaron Boxes, it is recommended to use offset printing. It produces the best quality print but requires an initial setup cost and a little more time to start up. On the other hand for smaller orders, digital printing is a good option. It allows for more customizations without incurring an additional expense. Thus, the things to consider are unlimited. Here is a complete guide to help you out in designing perfect Macaron boxes for your business:
Choose the Best Quality Material:
Among different material categories, cardboard or Kraft paper are the best choices to make Macaron boxes. This is because the material is highly durable and sturdy enough to protect your delicate creations. No matter whatever the occasion be, the material can go into interesting customization to add more festivity to your celebration. Usually, the Macarons are presented and sold in single or multi-flavor trays, so your boxes should be designed in a way to hold multiple flavors at the same time. Paper packaging can be used to add-on inserts, dividers, or compartments to prevent mixing up the taste of Macarons. Thus, these boxes are the best way to carry your treats conveniently. They provide good protection against external factors, keeping them fresh and tasteful for long.
Go for a Unique Box Shape:
Presenting your delicious treats in a unique and attractive box can excite the customers. A well-design Macaron packaging gives a unique identity to your brand and makes it noticeable in the crowd. Your Macarons might be of the same quality and taste as that of your competitor, but the packaging is the thing that makes it different. Presenting your products adorably in well-designed boxes can enhance the value of your products. The options are unlimited. Just explore your creativity to find a perfect packaging solution. It’s your choice whether you want to go for sleeve boxes, tuck end boxes, flip-top boxes, two-piece boxes, gable boxes, tiered boxes, or the one with interactive locks. All these options are amazing and help me enhance the display of your products.
Think About Theme Variations:
Macarons come in various colors, so you can select the one which matches the theme of your party. For example, if it’s Christmas, you can create Macarons in white, red, and green. The same color variations can be used to create their boxes. Custom packaging allows you to enjoy theme customizations to add more value to your products. In the case of Macaron boxes for Christmas, use green and red as the primary colors. Print them with attractive images of Santa Clause, Christmas tree, jingles bells, and snowman, etc. to create a true essence of the event. You may also add on ribbons, wishing tags, beads, and other embellishments to create a premium look. Such theme variations are perfect to grab the attention of a large audience.
Experiment with Unique Designs:
Macaron boxes provide you with an array of options to experiment with unique designs. If you are a baker, you can go with a contrasting color for your windows. A contrasting theme is an amazing idea. If implemented well it can give good exposure to your products. In addition to a transparent window, you may also try any interesting die-cut pattern or a fully transparent box to facilitate customers to see their scrumptious delights. Such packaging adds some extra character to your products, giving them an awesome presentation. Other attractive designs include introducing a built-in handle, custom trays, sliders, or even a single serving Macaron container, etc.
A Perfect Color Selection is Mandatory:
Bakery products are always the center of attention for everyone. Especially when it comes to Macarons, all of us admire their beauty and taste. An attractively designed packaging can grab the customer’s attention instantly and motivate them to go for a purchase. A perfect color selection plays a mandatory role in determining the purchase decision. As Macarons are made in different colors, so the same variation can be introduced in their custom packaging boxes. Whether you are designing a simple box with tuck ends, sleeves, or any other design; go for creating the boxes in an array of colors or experiment with unique color schemes. When customers will get their Macarons in a different colored box every time, it excites them and increases their interest in your brand.
As Macarons come in different shapes, sizes, and colors, so it is important to consider the size of the box before purchasing. If you are a brand, a custom Macaron box is a great option to advertise your business and make it more known to the target audience. For making it a perfect marketing tool, print it with your brand name, logo, tagline, or a customized message. Such packaging helps in bringing a good exposure for your Macarons and promoting your brand wherever it goes. When the customer will get their treats to deliver in a well-designed box, it increases their trust in your brand, making it perceive to be of premium quality.