The WordPress website builder application has made it so easy for people to create websites and start their own businesses. The necessity of a website for any kind of business was understood and WordPress delivered the best possible product for the world, for free.
As a beginner, once you have created your website you next step is choosing plugins that you will use on your website. These plugins will enhance your website and make you work efficiently.
In this piece, we will discuss 4 digital marketing tools and plugins essential for beginners.
#1- Google Analytics
The first plugin most WordPress users go for is Google Analytics. It is, without a doubt, the best marketing tool out there for any and every kind of website.
The process of setting up Google Analytics on your website will take minutes and you’ll be set to track every movement of every user visiting your website.
You can collect data from all the pages of your website, look for gaps where work is needed, and your successes, everything using this marketing tool. No wonder it is considered the best one out in the market.
As a beginner, you want to make sure that the first impression of your website is very good. For this you must work on making the UX as pleasant as possible. Smush helps in doing just that.
Smush is a WordPress plugin that allows you to compress all the images you attach on your website. Hefty image files often take up a lot of space on your website, decreasing the loading speed of your website, thereby creating unpleasant user experiences.
So, make sure you use Smush to compress all images, that will enhance your website speed, make user experiences pleasant and ultimately boost the SEO.
#3- Yoast SEO
Yoast SEO is a SEO WordPress plugin that is one of the most widely used plugins on the platform. Most website owners trust Yoast for creating SEO oriented content which matches the high standards of search engines and it also works towards enhancing the readability of your content.
The plugin accomplishes over 70-75% of the SEO requirements and ensures that the quality of content does not decrease while making it search engine optimized.
Be it a gaming website, cooking website, blogging website or retail website, all kinds of websites require a plugin that sends out plugins to the users.
MailChimp is the go to email service provider of WordPress users. It is the easiest and most convenient way to communicate with the website audience, and they have a free plan that allows up to 2000 contacts, and 2000 daily emails!
It is the best solution for all your basic WordPress needs.
The world of digital marketing is so grand, that it can be intimidating for beginners just starting their websites. Out of all the tools available for marketers, we have shortened the list to 4 digital marketing tools and plugins essential for beginners.
Plugins and tools are a big part of digital marketing and brand development. You can learn to leverage the power of each tool at a reliable institute like DelhiCourses. The training institute is known to offer the best digital marketing training in Delhi with a sharp focus in software training.